Why is SEO important for your Local Business?
The internet’s greatest innovation is that it helps people find exactly what they are looking for, now a days search engines have become an important part of people’s lives. This is why you must start a website thinking about providing solutions to what people are looking for online.
With almost 85% of Internet users accessing search engines to find products and services each day, web sites that are not in the Top 10 search engine rankings are missing out on a lot of business.
SEO is a process designed to ensure that your web site ranks as highly as possible in major search engines like Google
Organic SEO is a long-term benefit and it will significantly increase the return in investment of your website. Unlike a popular belief, SEO is not about tricking the search engines. Successful SEO is all about ensuring that the relevant content is delivered to those who search for it
SEO offers many advantages over traditional methods of advertising. When you succeed in optimizing your page for search engine results, you have also succeeded in making a page that is considered to be relevant and valuable to the search topic. One of the most important things about SEO, is the fact that it is self-motivated, directed advertising. Essentially, no one wants to be bombarded with ads and links when they don't have time or aren't in the mood. With SEO, however, your prospective customers are already searching for you, and when they find your page, they'll be pleased and grateful.
No matter how much money you're spending on advertising, it isn't bringing you anywhere near the bang for the buck that organic SEO services can do for you. Unlike having to spend thousands of dollars on advertising and pay-per-click online marketing strategies, organic SEO uses techniques that are approved, and even endorsed, by all of the major search engines.
At first SEO may feel like a huge scary world full of big words
...like web crawlers, PageRank, Meta tags, and algorithms. You've never heard of any of these things..
Sit back, take a deep breath, and try to relax. SEO is a lot simpler then you might think. First things first.
PageRank is simply the program Google designed to rank webpage's. PageRank operates on a link analysis and is credited for Google incredible success.
Each of the results found on a google search are arrange by highest PageRank. So it’s important to know how to get PageRank to your site and how to increase it.
Each page on your website has a different PageRank for example your "Home" page can have a page rank of 40 while your "About Us" page have a page rank of 30. Since each page has their individual pagerank you can target different keywords and make your pages appear in different search results. I have seen website where they pack their home page with many keywords and worry only about their home page rank and forget about the other, This Is actually one of the main misconceptions people have about their websites and why many new websites fail.
But how can you increase page rank, well some aspects of SEO simply can’t be ignored.
For instance, keywords –If you want your SEO to work, you absolutely must understand how keywords work, these are the words and phrases that people will put into search engine to find what they need.. If you choose keywords, you’ll definitely increase traffic to your website. this will give you more page views, click-throughs, and sales.
Link building is another very important part of the SEO process. Your site need to have a lot of other websites linking to it, , this will increase your visitors by a lot. The reason for this is that search engines take links as positive referrals to your web site. Their logic is that if other people are linking to your site, there must be something worthwhile there. As such, more links will lead to a higher rank in search engine results.
Social media is another way your site can increase its relevance, search engines now pay close attention to how your site is doing with social media, web pages that have been share by more people give more validation to the content of your site helping you receive more page rank. Its very important to ensure your site can be easily shared on social media channels such as facebook twitter and google+
Another way to get SEO advantage is by checking how your SEO is going. After all, what good is SEO if you can’t tell if it’s working? In today’s hectic world, you can’t afford to waste time or money on SEO that’s not going to get results. So, you should be sure to check your web site’s ranking in search engines, as well as check keyword trends to make sure your site stays relevant.
Learn more about Web analytics tools that can help you keep track of how your SEO plan is working. These services track all kinds of data – such as which keywords are leading people to you, the numbers of people visiting based on keywords, and which search engines are leading to your site.
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